How to Find and Fix Broken Links in WordPress (Step by Step)

 

Everyone agrees that broken links are bad for user experience. But did you know that broken links can significantly hurt your WordPress SEO rankings?

Yes, it�s proven that having broken internal links on your website negatively impacts SEO rankings.

In this article, we will show you how to easily find and fix broken links in WordPress so that you can improve your user experience and SEO rankings.

Finding and fixing broken links in WordPress

What is a Broken Link?

A broken link, also known as a dead link, is a link that no longer works.

Broken links can happen for many reasons, but the most common reason is when a page is either deleted or moved to a different location which causes the server to show a 404 not found error.

On WordPress sites, broken links typically occur when moving a site to a new domain name, or when deleting a post or page without proper redirection.

Sometimes broken links can also happen due to a typo, and they can go unnoticed for months if not years.

This is why it�s extremely important to regularly monitor broken links on your site and fix them, so you can keep them from hurting your SEO rankings.

In this guide, we will share the top five methods to find broken links in WordPress. After that, we will show you an easy way to fix those broken links.

SEMRush is one of the best SEO tool on the market. It allows you to easily monitor your website�s SEO rankings and overall health.

It also includes a powerful site audit tool that crawls your website to find common errors and prepare a detailed report for you.

First, you�ll need to sign up for a SEMRush account.

It is a paid service, but they offer a limited free account that allows you to crawl up to 100 pages on one domain name. Paid plan limits start from 100,000 pages a month.

Once you are logged in, you need to click on the �Site Audit� link from the left menu.

This will bring you to the Site Audit page. From here, click on the �New Site Audit� button at the top to add your website.

Adding a new site audit in SEMRush

You will be asked to enter your domain name. After that, you will be asked to configure site audit settings. You can select the number of pages to crawl and choose a crawl source.

Site Audit settings

Click on the start crawling button to continue.

SEMRush will now begin crawling your website for the site audit. This may take a few minutes depending on how many pages you selected for the crawl.

Once finished, you can click on your domain Under the Site Audit section to view your report.

SEMRush broken links

To see the broken links on your site, you will need to click on the �Broken� link under the report overview.

Broken links report in SEMRush

You can now click on the Export button at the top right corner of the screen to download your crawl report. You will need it when fixing broken links on your website (more on this later in the article).

Ahrefs is an excellent all-in-one SEO tool for marketers, businesses, and SEO professionals. It offers detailed SEO insights into your own website or any of your competitors.

You can use it for keyword research, competition analysis, organic and paid keyword ideas, and site health monitoring including broken links.

First, you�ll need to sign up for an Ahrefs account. It is a paid service with plans starting from $99 per month. They also offer a full featured 7 day trial for $7.

Once you are logged into your Ahref�s dashboard, you need to enter your domain name under the Site Explorer tool.

Ahrefs site explorer tool

The site explorer tool will now crawl your website to prepare reports. This may take some time, depending on how much content you have on your website.

Once finished, you�ll see an overview of your site explorer results. From here, you need to click on the Pages � Best by Links menu and then sort your report by 404 status.

Broken links

You can now export your report in CSV format to fix the broken links on your WordPress site.

MonsterInsights is the best Analytics solution for WordPress. It automatically tracks broken links or 404 errors on your website in Google Analytics.

Using the plugin, you can set up Google Analytics without editing code. It also lets you set up link and button click tracking, eCommerce tracking, form conversion tracking, author tracking, and more.

To start, you�ll need to signup for a Google Analytics account and connect it with your WordPress website using MonsterInsights. For more details, you can follow our detailed guide on how to install Google Analytics in WordPress.

Note: MonsterInsights is a premium WordPress plugin, but we�ll be using the free version for this tutorial. However, you can upgrade to its Pro version for advanced tracking features, dashboard reports, popular posts feature, and more.

Once MonsterInsights is active on your website, the plugin will start to track broken links and show you a report in Google Analytics. However, it might take up to 24 hours before you see any data in Google Analytics.

To view the report, just log in to your Google Analytics account. After that, you can go to Behavior � Site Content and click on the �Content Drilldown� report.

Next, you can enter �404.html� in the search bar, and Google Analytics will show broken links on your website.

404 error pages in Analytics

Google Search Console is a free tool offered by Google to help webmasters manage their site�s visibility in search results. It also notifies you about errors, including 404 errors that are caused by a broken link.

For more details, see our ultimate Google Search Console guide with step by step set up instructions.

After you have logged in to your Google Search Console account, click on the �Coverage� link from the left menu.

Google Search index coverage report

You�ll find 404 errors either under Errors or Excluded tabs. Clicking on them will show you a list of errors or issues Google encountered while visiting your website.

Excluded broken links

Clicking on the 404 error will show you all the links on your website that are broken links and return a 404 error.

You can now click on the download button to get the list of all 404 errors on your website. You�ll need this to fix broken links on your website.

For this method, we�ll be using the Broken Link Checker plugin. However, this method is not recommended because it is resource-intensive and will slow down your website. Managed WordPress hosting companies like WP Engine already block users from installing this plugin on their servers.

The plugin checks for broken links on your website, including internal and external links resulting in a 404 error.

First, you�ll need to install and activate the Broken Link Checker plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, the plugin will start working in the background to find links in your posts, pages, and comments. You can now go to Tools � Broken Links page to view the full report.

Broken Links Report in WordPress

If you have been running your WordPress blog for a long time, then this report will include broken links to third-party websites as well.

You will have to manually sort the list to find broken links on your website.

You will need to keep Broken Link Checker active on your website until you fix broken links. After that, you can deactivate the plugin because it will keep checking for broken links, which will slow down your server.

We have shown you five different methods to find broken links in WordPress. Now let�s talk about how to easily fix broken links in WordPress.

The best way to fix a broken link is to redirect it to another page. For example, if you moved the contents of an article to a different address, then you will need to redirect it to the newer article.

Similarly, if an article does not exist anymore, then you would want to point users to a similar page that is closely related to the contents of the old article.

You can do this by setting up 301 redirects.

The easiest way to fix broken links and set up redirection is by using the All in One SEO (AIOSEO) plugin for WordPress. It offers a powerful redirection manager that helps you track 404 error pages and create 301 redirects.

Note: We�ll be using the AIOSEO Pro version because it includes the redirection manager addon and offers multiple types of redirections.

First, you will need to install and activate the AIOSEO Pro plugin. For more details, see our step by step guide on how to install a WordPress plugin.

Upon activation, you need to visit All in One SEO � Redirects page and then click the �Activate Redirects� button.

Activate AIOSEO redirects

Next, you�ll need to go to the �Settings� tab under Redirects and enable 404 logs. You can find the option in the �Logs� section.

AIOSEO will also let you set the time period to record your 404 logs using the dropdown menu. We suggest that you select no longer than one month for smooth and optimal performance.

Enable 404 logs

After that, go ahead and click the �Save Changes� button.

You will now see a �404 Logs� tab appear in the Redirects section in AIOSEO. Go ahead and click on the tab.

When you first enable the 404 logs option, there will be no data on this page. The plugin will only start to monitor and record 404 pages after enabling the settings.

However, once it�s active, AIOSEO will show a list of broken links on your website under the �URL� column. It will also show you how many people visited the link under the �Hits� column and the last accessed date.

Click 404 logs menu option

You can now click the �Add Redirect� button for any broken link you want to fix. When you click the button, you�ll see redirection options for your 404 error URL.

Simply enter the Target URL to which you�d like to redirect your visitors, select 301 Moved Permanently as the redirection type from the dropdown menu, and click the �Add Redirect� button.

Add redirect for your broken link

You can now test this by visiting the old broken link, and you�ll be redirected to the new page.

Repeat the process for all broken links on your website. 

Source: https://www.wpbeginner.com

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Keyword Golden Ratio: How to find keywords you can rank for in 48 hours

Do you want to find keywords you can rank for in Google in the top 50 (or better) in a few days?

You can use a data-driven method called the Keyword Golden Ratio that will help you to find the low-hanging fruit among the keywords and leapfrog the competition.

In this guide, you�ll find:

  • What is Keyword Golden Ratio and how it works
  • A case study of KGR success
  • Why ultra long tails help you skip the Google Sandbox
  • How to use a keyword tool to make the process easier
  • Some actual examples of KGR terms
  • Pitfalls and Frequently Asked Questions

What is Keyword Golden Ratio?

The Keyword Golden Ratio (KGR) is a data-driven way to find keywords that are literally underserved on the internet.

If you find a Keyword Golden Ratio phrase and you publish a piece of content targeting the keyword, your article should rank in the top 50 within a few days � sometimes hours. If your site has a decent authority and isn�t brand new, then you can rank in the top 15.

The KGR is helpful for three main reasons.

  1. New website owners need to get traffic early to stay motivated. The KGR helps newbies get small wins faster. It�s amazing to get your first few visitors and sales. Nothing is more motivating than proving your concept by getting paid.
  2. You can prioritize what keywords and content you�ll publish on your site. If you�re staring at a list of thousands of keywords, then it�s pretty helpful to have a tool that can help you narrow down the list.
  3. Since it�s a manual process, you have data that other people can�t just pull up on a tool in a couple of minutes. That�s a valuable advantage that rewards hard work.

By the time you finish this post, I believe you�ll be curious enough to try the KGR yourself.

KGR success story

Before I dive into the specifics, let�s review a case study to prove that Keyword Golden Ratio can work to bring in more traffic and boost revenue.

I primarily work on Amazon Affiliate sites so I can actually show earnings, not just traffic improvements.

In my initial full-scale test of the Keyword Golden Ratio, I published 200 posts focused on KGR keywords over five months and the results were amazing.

The website went from $100 to $14,853 in 12 months and the traffic increased by about 800%.

KGR case study

Some details about the process:

  • I tested the KGR with 20 posts and saw positive results so I wanted to scale up to see if I could 10x the results.
  • With the goal of 200 posts, I ramped up the publishing schedule slowly to keep out of pocket costs low. So in the first month, only 7 posts went live, but in the fifth month, I published over 60 posts.
  • The growth was gradual at first, then the traffic popped shortly after publishing all 200 posts.
  • No link building was done during the 12 months, but the site did have some existing links beforehand via guest posting.
  • The earnings followed the traffic growth and grew to close to $15,000 in December. You can read the full case study here.
amazon earnings

Curious enough? Let�s take a look at the details!

How is Keyword Golden Ratio calculated?

The Keyword Golden Ratio is this:

The number of Google results that have the keyword phrase in the title divided by the monthly search volume, where the search volume is less than 250.

keyword golden ratio

If the KGR is less than 0.25, then you should rank in the top 50 as soon as your page is indexed.

If the KGR is between 0.25 and 1 you should rank in the top 250 and it should be pretty fast.

I strongly recommend to stick to the formula and look for KGR under 0.25 in the beginning. It is well-tested by numerous people. Later on, you can experiment with the numbers.

Details about the formula

I cap the search volume at 250 for a couple of reasons.

  1. Lower search volume terms can rank faster in Google based on my field studies and experience of others. So all else being equal, a keyword with 250 searches will rank faster than a keyword with 2500 searches per month.
  2. Most people target keywords with higher search volumes since there is greater profit potential. So there are more competitors in the game for the same short-tail keywords.

The sweet spot for the KGR is under 0.25. When you multiply out the formula, it�s easier to see why you can rank in the top 50 quickly.

If you have a KGR of 0.25 and a maximum search volume of 250, you end up with about 63 allintitle results. That means that there are about 63 pages on the web that are targeting that keyword phrase by using it in the title.

What is allintitle?

Allintitle is an advanced Google search operator that outputs the results which have all the words in the meta title of the post.

allintitle example

Allintitle search operator shows you the results that have all the searched words in the meta title

Don�t worry if Google throttles your �allintitle� search. Usually, you can only do a certain number of them in a time period. Google does this to prevent automatic scraping of the data by robots.

If you exceed the limit, you�ll have to enter a Captcha to prove you�re not a bot.

allintitle captcha message

an example of a reCaptcha limitation after a certain number of allintitle searches

Ultra long-tail keywords and Google Sandbox

I assert that if you target long-tail keywords and ultra long-tail keywords, you�ll be able to get your site out of the sandbox faster.

What is the sandbox?

The Google Sandbox is the idea that it takes a while for Google to allow a new site to rank quickly. The idea has been around for years but hasn�t been confirmed to actually exist.

If you don�t get out of the sandbox sooner, you�ll at least get traffic to your site faster. I can�t prove the early exit from the sandbox since it�s not a confirmed ranking condition by Google.

But I know dozens of people that used the KGR to get traffic to their brand new sites within weeks, not months.

Does the KGR really cut the sandbox?

Effectively, yes. Yet, it�s impossible to prove since there are so many variables in play.

But another thought experiment is to think about it the other way round:

The high-volume keywords will be inherently more competitive. There will be established companies with websites ranking well.

long tail vs. short tail keyword

That means they are making money and they can reinvest that money to improve the content and get links and keep the ranking.

I believe that higher search volume keywords take longer to rank even if the competition looks weak.

Maybe Google slows down the rate in which sites can rank based on the keyword search volume.

Takeaway

Go after low search volume keywords � the long tail and ultra long tail � to get traffic to your site faster.

Do you bust out of the Google Sandbox faster? It�s hard to say, but you will get traffic.

How to use a keyword tool to find KGR terms

Now I�ll show you a few real examples of keywords that fit the KGR.

We�ll use an example of a niche that has been used in several public case studies � the shaver niche. I try not to reveal anyone�s keywords or sites. It�s awesome to see that even in a niche that has public sites, lots of competition, and many copycats, there are many KGR options still available!

1. Find relevant keyword ideas

One of my favorite ways to find KGR compliant terms is to use Google Autosuggest and this format:

best (product-type) for (application or user-type)

You can do this manually and it looks like this:

google autocomplete

But you can save a lot of time and effort by using a keyword tool such as KWFinder with advanced filtering options and the Keyword Difficulty (KD) metric.

First, select Autocomplete and enter your search phrase, then click on the �Find Keywords� button:

KWFinder autocomplete

Then you�ll see the unfiltered list of results. We have quite a few, 324. We care about the Search Volume and Keyword Difficulty � the other metrics aren�t important now.

KWFinder autocomplete results

For this example, I left the geography as �Anywhere,� but you can select your target location.

2. Filter out keywords with search volume higher than 250

Remember the KGR requires that the search volume is under 250. That means we can set up the filter to get rid of the keywords that we don�t care about.

Enter in 250 for the MAX search volume in the filter.

KWFinder filter

Click the blue �Set filter� button and the list is refined by removing the higher search volumes.

KWFinder filter applied

Now, we have plenty of options that have a search volume under 250. You could add more criteria to the filter such as a KD max of 15, 20, 25, etc�

I see the results for this Autosuggest search that �best electric shaver for ingrown hairs� has a favorable KD value at 17. The search volume is 150, which fulfills the requirement to be less than 250.

KWFinder Keyword Golden Ratio reseach

You can hover over the row and click to copy the full keyword phrase to save time.

3. Find the number of websites with exact match titles

Next, you need to check the allintitle, the advanced Google Search command.

You type in allintitle: and the search phrase with no spaces and no quotes. Don�t enter the quotes because that will lower the number of results which will throw off your calculations.

Google returns the number of results which is the numerator in the KGR formula.

allintitle ingrown hairs

We see there are 22 results so we can plug that into the formula.

KGR = (allintitle results) divided by (search volume)

KGR = 22 / 150 = 0.14

Great! That�s less than 0.25 so we have a KGR compliant term.

If you prefer video content, you can check out my demo of the KGR with KWFinder:

KWFinder also has great metrics for each keyword so you can do competition analysis without leaving the app. That�s a massive time saver!

KWFinder overview

Looking at the same list, I found more keyword phrases. This is a very good thing to see.

allintitle no results

It means there are 0 allintitle results. So the KGR is 0, clearly as far below 0.25 as you can get. The search volume is 20 so we�ve found a great keyword phrase.

Here�s one last example.

allintitle acne

There are 4 results.

KGR = (allintitle results) divided by (search volume)

KGR = 4 / 30 = 0.13

What about non-KGR terms?

I found a term, �best electric shaver for black men�, with a low KD score of 20 which is very good.

So I checked the allintitle.

KGR allintitle

Only 50 results � that seems great, right??

KGR = (allintitle results) divided by (search volume)

KGR = 50 / 1100 = 0.045

Is this a KGR Compliant Keyword?

The answer is no. It is a fine keyword and the calculated KGR is really great. But it does not fulfill the criterium of search volume less than 250. However, part of the magic of the KGR is the ability to rank in Google quickly.

I believe one of the factors is the search volume so having a higher search volume will have an impact on ranking quickly. I�ll go deeper on this very topic in the FAQ section and there are exceptions to the rule.

Use my personal spreadsheet to check �allintitle� faster

You can see it�s cumbersome to click back and forth from KWFinder to Google, copy, paste, and all that.

To help you, I created a spreadsheet to help you do this faster.

You can fill in the list of keywords and search volume from KWFinder. Then, the column is auto-populated with a hyperlink that contains the allintitle plus the keyword for you.

After you fill in the number allintitle results, the KGR is automatically calculated. The cell will turn green, yellow, or red based on the KGR value.

KGR sheet

Don�t forget to make your own copy so you can edit the spreadsheet.

KGR sheet make a copy


Keyword Difficulty vs. the Keyword Golden Ratio � which is better?

Both Keyword Difficulty and Keyword Golden Ratio are ways to help you find keywords you can rank for easily. So you may ask � which one is better?

The thing is that you don�t have to choose between the two because the KD and KGR can both be correct. They look at different factors to gauge the competition for a given keyword.

At the core, here is the difference:

The KD metric from KWFinder is based on the Link Profile Strength (LPS) of the web pages that are currently ranking, while the KGR is based on sites that have the keyword in the title.

So KD takes mainly the following into account:

  • Domain Authority and Page Authority from MOZ
  • Citation Flow and Trust Flow from Majestic

The KGR helps us see if a webmaster is specifically targeting the keyword phrase or not. If the webmaster doesn�t put the phrase in the title, then it�s safe to assume they aren�t intentionally targeting the keyword.

Both are useful metrics in gauging the competition even though they come at the solution from different directions.

If you have a keyword phrase that is KGR compliant with a low KD metric, then you probably found a gem of a keyword.

If your keyword phrase has poor KGR and KD metrics, it�s probably a tough keyword phrase to rank.

Pitfalls with the KGR

The KGR is a fantastic tool and can help you get traffic fast. But it�s not all rainbows and gummy worms. Here are a few things to consider and remember about the Keyword Golden Ratio.

Keyword stuffing

Avoid keyword stuffing. Don�t use the keyword phrase too often in the content. Usually, KGR terms will be longer than normal keyword phrases, sometimes 4 or more words.

Longer phrases shouldn�t be used very often in the text. It would be really weird and unnatural to use a long keyword phrase 8 times in a post.

For example, it would look weird if you used �best ballpoint pen for journaling� more than a couple of times.

My rule of thumb is to use a KGR phrase once in the title, then once in the main content. You can use other partial match keywords and related phrases as normal.

That�s it. Don�t overdo it.

Pro tip: People often follow the keyword density suggestions from Yoast SEO plugin. However, it may suggest using the keyword way too many times. Don�t forget that it�s just a tool created for an average content creator. You aren�t average � the Keyword Golden Ratio is an advanced technique.

Keywords that may not rank

Sometimes a KGR term isn�t going to rank well, even if all the metrics tell you it�s a good keyword.

Why is that?

Google has figured out what the end user, the searcher, is interested in.

For example, let�s say you have an affiliate site so you want to see a few similar sites on the first page of the search results.

If you find a KGR term, then you should Google the term before you write and publish the content. Check out the results to see what Google is delivering to the searcher � what is the user�s search intent.

If you see mostly e-commerce sites in the results, then searchers tend to like those results better than affiliate sites.

search intent examples

If you see YouTube videos in the majority of the results, that means searchers want to see a video.

If the term happens to be medical or health related, then you�re likely to see big authoritative sites like Mayo Clinic, WebMD, medical journals, and other sites with a huge amount of trust in the medical field.

The takeaway is that Google tells you what sites are ranking in the search results. All you have to do is look carefully.

If you don�t see any sites that are similar to yours, then that�s a bad sign � a sign that even a KGR with great metrics is likely not going to rank.

Difficulty finding KGR complaint terms

Finding keywords is a skill, and it�s one that you can get better at. So, finding KGR terms is going to be hard at first.

Using tools like KWFinder can make it much easier, of course, but it comes down to putting the time in.

Part of the magic of the KGR is that you cannot just buy a tool that will do it. You have to look for the keywords manually.

Trying only one KGR compliant post

The KGR works really well at scale. I suggest you try 20 KGR terms to test out your site.

I�ve found that about 5% of KGR terms perform better than expected, 15% worse than expected, and 80% rank somewhere in the top 30 � 50 results.

The 80% tend to move higher in rankings over time depending on the quality of the content, your site�s authority, and the relative competition.

So if you only publish one KGR compliant post, it may not rank. You might think it�s a failure. But if you publish enough posts to give it a fair try, you�ll see the magic.

FAQs about the Keyword Golden Ratio

Can I automate finding KGR terms? Is there a tool that will do it for me?

No, not any tool I know of. The Captcha introduces an issue for developers looking to automate this.

Configuring the app would be cumbersome so support for such an app would kill the margins to make it profitable. Go for it if you�re interested!

What if keyword research tools have different search volumes?

Pick one tool and stick with it. All keyword search volumes are estimates � even if you get them directly from Google.

All keyword research tools use different algorithms to generate search volume estimates. So the exact search volume doesn�t really matter too much.


What is important is the relative volume compared to other keywords, i.e. keyword X gets 3 times more searches than keyword Y.

The Keyword Golden Ratio can perform in spite of the inexact nature of keyword search volumes.

I found a term with a KGR under 0.25, but the search volume is over 250.

Go for it. Technically, this is not a KGR term based on the definition, like the example above.

However, you have found a keyword with a smaller amount of competition so that�s a good thing.

You may not rank as quickly or at all, but that goes for just about any keyword where you aren�t looking at the competition levels.

There are 2 main things that you need to think about:

  1. Let�s say the search volume for the term you found is 10,000. If the KGR is 0.25, that means that you have 2,500 other sites that have the keyword phrase in the title and probably intentionally targeting that keyword.
  2. With the strict KGR definition of targeting KGR values under 0.25 and a search volume of under 250, you�re only competing with a maximum of 62.5.

So there is way more competition and it�s simple math to see that.

I contend that higher search volume keywords take longer to rank for than low search volumes regardless of the competition numbers.

Are there exceptions for the KGR?

If your site isn�t brand new and has some authority via solid backlinks, then you can use the KGR as a guide, not a strict rule.

You can be a bit looser with the formula and go for search volumes that are higher, like 1,000 searches per month. Or, go for KGR values up to .8 or 1.5 � it�s up to you to test to see how your site will be treated.


Conclusion

The Keyword Golden Ratio is one of the best SEO techniques for beginners. It can change the way you look at long-tail keywords so that you can be confident that your content will get the attention it deserves.

It takes skill and effort to find KGR terms, but it�s worthwhile and can help separate you from your competition.

If you�re starting a brand new site, the KGR can help you get traffic to your site before it is out of the Google sandbox.

It�s free to try � so it�s up to you from here.

Source : https://mangools.com

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